M&C Saatchi needed flyers to promote their online classes for business owners. The required deliverables were one main design adapted for an Instagram story, Instagram post and an Eventbrite banner. There were no strict brand guidelines to follow but the client wanted the style from previous flyers to be reflected in the new design.
I created a vector illustration to reflect the flyer content and the client's main demographic in a similar style to a previous flyer. I also used the brand's font, maintained a similar layout and re-used some visual elements to maintain brand consistency.
